Independent brands to shine at 100 per cent Optical show in 2024

Independent eyewear designers and manufacturers will be at the heart of 100% Optical in 2024.

New brands exhibiting at the London show, running from 24–26 February include Vakay Eyewear, Neubau Eyewear, Frost Eyewear and Ultra Limited. ​

Firms highlighting their latest innovations, promoting sustainability and environmentally-friendly materials, range from SALT, Einstoffen and Gotti to Danielle Rattray, Blackfin, Leisure Society and more. It is set to be the biggest independent line-up to date, held in The Studio area.

​ Show director Marlon Cera-Marle said: “Ten years ago 100% Optical launched to give independents a national platform to shine, so naturally this has always been an area of focus for us. Highlights from the show earlier this year demonstrated the increasing popularity of The Studio industrial space and so we adjusted the floor space accordingly to make room for more brands joining and an incredible display of innovative optical designs that hero sustainability.

​ “The positive conversations the whole team is having and the exciting plans we’re making are all aligning to bring over 10,000 optical professionals and eyewear enthusiasts from around the globe together once again for the biggest celebration to mark a decade of the show.”

​ Robyn Milner, head of brand and communication, Nikon Lenswear UK, said: “We are thrilled to be sponsoring The Studio bar again this year and bringing the community of premium optics together. Throughout 100% Optical 2024 we will be showcasing the Nikon difference when it comes to supporting luxury premium businesses, from our newest and true innovations to the unparalleled value of our Nikon Lenswear Partner Programme.

​ The education programme was developed with the Association of Optometrists. It includes over 100 hours of CPD sessions across 12 diverse hubs. There is a range of workshops, keynote lectures, discussions, peer reviews and interactive poster trails.

​ Visitors can also expect catwalk shows, showcasing the latest trends and discover the Future Practice Hub, dedicated to diagnostics, dispensing and clinical skills. The Dispensing Workshop will offer a space for visitors to experience making and fitting frames first-hand while The Optical Academy provides CPD-accredited education for the practice team, from optical assistants to practice managers

For more information visit www.100percentoptical.com and register for free

• The 100% Ophthalmology show for ophthalmic surgeons and their teams will run alongside 100% Optical, with a tailored education programme in store for them too. Find out more at 100% ophthalmology