No such thing as “I'm Just Looking”

By Ob Malope, managing director, Visionstryt Every day within an optical practice, various kinds of individuals walk into the practice. Their reasons for doing so vary from one person to another. The practice team needs to know how to identify the difference between the type of people that walk into the practice and how to communicate with each of them. Why? Preparation reflects expectations. Know why your business exists and you will find it much easier handling any type of encounter you get from the consumer. First time visitors fall into the following categories