Amazon and Safilo launch smart glasses

Smart spectacles incorporating Amazon’s Alexa technology have been launched by Safilo Group.

Two frames are available in the Carrera range, directing sound to the ears without covering them but minimising what others around can hear. Wearers can get up to six hours of continuous media playback or talk time on a full battery charge.

“Safilo has always looked to the future with an innovative approach, and this is why we are very proud to collaborate with Amazon on this innovative project, offering our Italian design and the unique style of Carrera Eyewear,” said Angelo Trocchia, group chief executive.

“We are proud to combine our well-established traditional wholesale distribution model – which encompasses eyecare retailers, chains, department stores, specialised retailers, and boutiques – with Amazon’s incredible online distribution.”

Jean Wang, director, smart eyewear at Amazon, said: “Safilo delivers expertise in the eyewear industry and Carrera’s iconic frame designs are a natural fit for smart eyewear and builds upon our vision for Alexa and ambient intelligence. With the new Carrera Smart Glasses we’re offering customers even more options for stylish smart eyewear.”

Carrera Smart Glasses with Alexa are available in the US only.