Registration is now available for MIDO 2024, taking place 3–5 February in Milan.
The international eyewear show, held at Fiera Milano, is a meeting place for the eyewear world. New topics will be announced shortly for the Otticlub program of seminars, workshops and presentations.
This year the event has introduced Spheres, a communication campaign created with artificial intelligence – the first trade show campaign to be developed with this technology.
MIDO is working towards ISO 20121:2012 certification for the sustainable management of large events. Exhibitors can apply to participate in the Certified Sustainable Eyewear (CSE) Awards. The judges will look at the use of recycled materials, reduced consumption in production and distribution processes, the elimination of waste, recycling, use of renewables and certifications.
Applications open 18 October for the BeStore award, recognising the best optical centre in the world. The 2023 winner was the MEGAOPTIKA store by Taras Proniv in Lviv, Ukraine. MEGAOPTIKA combines ophthalmic disease treatment, advanced diagnostics and a wide selection of products, even during the invasion.
Travel packages are available for visitors and exhibitors from Canada, the US, Central and South America, including discounts on flights and hotels.
Keep up to date at www.mido.com or follow:
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