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The optician is at the heart of the optical business. The majority of the turnover of an optical practice comes as a result of the expertise of the optician and their interaction with the client. The client’s perception of their visit is almost entirely based on their interaction with the optician and the great vision they receive with their new spectacles.

The IOA / Silmo International Optician of the Year Award recognises the importance of the optician in the optical business and their role in the choice of the optimum products for their clientele.

The International Opticians Association (IOA) is an international body dedicated to the enhancement and development of the profession worldwide. It is a strategic partner with Silmo in the development of the profession worldwide.

As well as being able to demonstrate that they are a qualified dispensing optician in the country where they practice, the winner of this award will display the following attributes:

• Professionalism – the client is at the heart of their business and receives excellent care.
• Excellent communication skills – both personally and via social media.
• Entrepreneurial spirit – with solid business acumen highlighted through the success of their enterprise.
• Innovation – within their business model / product offer / shop design.
• Specialisation – with a reputation in a specific branch of optics
• Creativity – both in the products they offer and the way they practice.
• Engagement – with the profession, the community, charitable endeavours and industry.
• Advocacy - championing the profession of dispensing.

** Unfortunately the Award for 2020 has been cancelled due to Covid-19. Check back here in 2021 for new dates for the next International Optician of the Year Award. **