See you at the next SILMO, in Paris

Born from a collaboration between design studio JAW and L’Essentiel de l’Optique magazine, the optical industry think tank that is the SILMO Next trade show will take place from 27 to 30 September at the Parc des Expositions of Paris-Nord Villepinte.

Just like last year, the show will offer the opportunity to listen to a series of talks designed to help visitors navigate the acceleration of change, but also to meet the businesses who have come to demonstrate their concepts and products, while discovering the new possibilities that technology has to offer in terms of customer experience.

This year, in the spirit of actively building a shared future, SILMO Next is also hosting the first ever Optical Hackathon: for 24 hours, without stopping, five international teams from different backgrounds will imagine the retail landscape of tomorrow. Open to optical, distribution, merchandising, marketing, production and design professionals as well as humanities experts, this collaborative event will imagine engaging solutions to potential futures for the optical industry.

The show will also be the setting for IOA to announce the winner of the International Optician of the Year 2019 award. The event will take place on Saturday 28 September during the SILMO d’Or ceremony, which rewards creativity and innovation within the optical profession.