Meet the finalists for the INTERNATIONAL OPTICIAN OF THE YEAR 2024: Hitesh Visavadia (UK)

Hitesh’s dedication to his profession has built a solid reputation over 30+ years, where excellence is not just a goal but a standard. His commitment to professionalism is unwavering with every client interaction rooted in respect, empathy, and thorough understanding of their individual needs. By staying up-to-date with the latest advancements in optometry and maintaining a meticulous approach to every aspect of his practice, he ensures that every client receives the highest standard of care. Hitesh’s entrepreneurial spirit is evident in the consistent growth and success of his practice. Through strategic planning, innovative thinking, and sound business acumen, he has built a thriving enterprise that not only meets but anticipates the needs of his clients. His ability to identify opportunities and adapt to market changes has positioned his practice as a leader in the industry. It goes further than the UK, as Hitesh assisted Maui Jim in their launch into India, which turned into instant success for them. This also led to him starting a frames and contact lens distribution company in Mumbai. He also had a South Korean contact lens project which brought a great portfolio of modalities, materials and designs which were adopted by a major brand. His company is still involved in this sector for India and Middle East regions. Hitesh also developed a personalized micro-fibre cleaning cloth and has manufactured for Nikon, CIBA Vision and independent opticians, utilising their own high quality images and messages. He works with most of the eyewear manufacturers of eyewear in Northern Italy and South Korea.

Innovation is at the heart of his practice. They are often the first point of contact for lens and frame manufacturers in the UK to trial new products and technologies. His early adoption of technology such as the Hoya A.I. dispensing mirror and Zeiss I terminal, as well as his role in refining Ocuco’s Aquitas program, highlight his commitment to staying ahead of the curve. This proactive approach ensures his clients benefit from the latest advancements in optical care. Hitesh’s practice recently underwent a full refurbishment and now also offers an in-house Art gallery! This shows differentiation, being fun and supportive to local artists.

Hitesh has developed a strong reputation in the field of specialty lens optics, offering advanced solutions that cater to specific needs and occupations. His expertise in the niche frames market has set the business apart, allowing them to provide unparalleled service and care that meets the highest standards. Hitesh has very high profile clients and celebrities that entrust their visual needs to him. His engagement with the profession, community, and industry is multifaceted, maintaining strong relationships with frame suppliers and manufacturers, serving as an advisor and opinion leader within the industry. His charitable endeavours and community involvement further demonstrate his commitment to making a positive impact beyond his practice. Hitesh has organised charity eye-camps in Africa and India and is hoping to expand this to our UK’s Optical fraternity with endorsements from professional associations. He has also successfully mentored and coached several candidates from non-optical backgrounds, leading them to achieve professional optical qualifications, and even set up their own practices.

Sustainability is also a concern and Hitesh is actively looking at sustainable and recycled eye-wear, being one of the first practices to fully back the ECO range from MODO.

“I am a passionate advocate for the profession of dispensing, championing the importance of high standards and continuous improvement. Through active participation in industry events, advisory roles, and mentoring up-and-coming professionals, I strive to elevate the practice and ensure its continued success and relevance. I specifically, concentrate to children’s eye-care and dispensing. Our Myopia control options have been extremely well received by parents. We are currently looking into therapeutic and cosmetic/holistic optics.”