Safilo Group and Italian fashion company Etro have signed a ten-year licensing agreement for the design, manufacturing, and distribution of Etro eyewear. The first collection, including sunglasses, will be for spring-summer 2024.
Angelo Trocchia, chief executive of Safilo Group (pictured) paid tribute to Etro’s creative director, Marco De Vincenzo. “We are very proud to start this new collaboration with a company that represents fashion and textile excellence. Our creative team is in harmony with Marco De Vincenzo, with whom we are working to create a distinctive collection, able to enhance the brand potential in the eyewear category to the fullest.
“Etro is a luxury brand that boasts a rich history in reinterpreting beauty standards and it is recognized for its iconic patterns,” he added.
Etro chief executive Fabrizio Cardinali said: “The partnership with a leading company like Safilo represents a further step in the expansion of Etro’s offer to the market, making it increasingly complete and broad.
“I have always considered Etro a 360° lifestyle brand and I’m very pleased to achieve this new milestone to complete a global and integrated vision dedicated to different product categories and consumer types.”
Etro offers a range of ready-to-wear men and women’s fashion, accessories, home, and fragrances.
Safilo Group’s portfolio includes brands from Carrera and Polaroid to Privé Revaux and Seventh Street. It has licences for brands from Banana Republic to Eyewear by David Beckham, Fossil, Jimmy Choo and Marc Jacobs.
Topic: Optical News
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