
Japanese eyewear leader Charmant is celebrating the 10th anniversary of its Line Art eyewear by launching a new collection in the range.
The collection, inspired by music, continues the tradition for lighter frames which made Charmant a leader in its field. Since its launch 10 years ago, the Line Art collection has expanded to be worn by customers in over 100 countries worldwide, many of whom loyally purchase second and third pairs.
The secret formula behind the line’s success is not only its unique aesthetic, but also the result of Charmant’s decision to pool the talents of its own designers and engineers with that of experts at leading Japanese universities, developing completely new proprietary materials and technology.
It took eight long years to create Excellence Titan, the material that gives Line Art frames their spring-like flexibility and superior stability. Specially invented by Charmant in cooperation with the Institute for Materials Research at Tohoku University, Excellence Titan’s properties were also maximised thanks to an advanced laser micro-welding technique elaborated during a five-year partnership with Osaka University.
Line Art has ultra-thin profiles and playful, music-inspired temple arrangements. In fact, as a nod to its musical inspiration, Charmant has also commissioned leading composer Masashi Hamauzu to write a commemorative new piece, drawn from the sounds of the production floor. A partnership with Japanese jewellery maker Hiroumi has also added three jubilee frames to the range, with hand-set precious stones on a floral background.
Beyond their visual appeal, these light-fitting frames are also the culmination of Charmant’s technological advances, and the ingenuity of its top eyewear designers.
Topic: Optical News
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