MIDO 2021 drops its traditional February dates to schedule a June show

Milano Eyewear show MIDO will now take place Saturday June 5 to Monday June 7, at Fiera Milano.

Like many 2021 trade shows, the organisers are playing it safe and hoping that the winter peaks of Covid-19 will have passed.

MIDO President Giovanni Vitaloni says, “Considering that more than half of the exhibitors and visitors come from 160 countries around the world it seems fairly clear that an international trade show scheduled prior to June could put their participation at risk. Therefore, MIDO 2021 in June is the best choice to get us back to our mission – to organize and maximize the opportunities for international trade, bringing new luster and vitality to this key sector. We have no doubt that our Italian and international visitors will appreciate the opportunity to visit Milan while the weather is fine and we reaffirm our intention to celebrate MIDO’s 50th anniversary in an atmosphere of regained peace of mind.”